Pucker Vodka and its brightly neon colored Packaging

The controversy was all in the neon colored packaging of Pucker’s new line of Vodkas. Some thought that it was clearly marketed to children. I see it and think that is clearly marketed to women or men, whomever likes super sweet fruity flavored drinks.

http://www.adweek.com/news/advertising-branding/pucker-vodka-taps-euro-rscg-131249

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